Jakarta, Indonesia, July 22, 2019 – At the commemoration of National Children’s Day, Suntory Holding Limited (SHD) and Suntory Garuda Beverage (SGB) announced official roll-out of Mizuiku water education program. Mizu stands for “water” and iku stands for “education. “Mizuiku – Aku Cinta Air Bersih (I Love Clean Water)” program is a sustainable project to promote the awareness of water preservation with future generations. The children are expected to be the agents of change for water preservation in society, especially with their family and friends.
For the first phase in 2019/2020, Mizuiku is targeting to educate a total of 2,500 elementary school children aged between 10 to 11 years old, in four areas, including Gowa (Makassar, South Sulawesi), Banjarbaru (South Kalimantan), Tangerang (Banten) and Sidoarjo (East Java). Gowa and Banjarbaru were selected as Mizuiku’s pilot’s location that nurture around 500 pupils and teachers in four elementary schools within Q1-Q2, 2019. Soon, Tangerang and Sidoarjo will be the next location, approximately in Q3-Q4 2019.
Mr. Charles Rossi, Chief Executive Officer of SGB said: “As leading beverage companies, both SHD and SGB preservation of water resources is extremely important. Mizuiku program represents our corporate philosophy “Mizu To Ikiru – Living with Water”, which goes beyond producing environmentally friendly products and mobilizing employees for volunteer activities. Mizuiku program proves our efforts in continuing to pursue our corporate philosophy as well as contributing to the sustainable development of the community. Just as it did in Japan, we expect this program to benefit Indonesian elementary pupils who are the future protectors of the country’s environment.”
Mizuiku program is unique to Suntory and was designed to help the next generation to realize not just the beauty of nature and importance of water, but also to think about what they can do to preserve our water resources for the future. As part of the Mizuiku program, three learning sessions are held indoors and outdoors to provide students the opportunity to explore all facets of water preservation. This is done through interactive discussions, games, song & dance as well as on-field experiences designed to encourage them to preserve water.
Evelyn Indriani, Head of Corporate Relations & Communications of SGB said, “The module also covers simple practices on how to preserve clean water, such as through reforestation, water filtration and the use of biopores. Mizuiku also includes a factory tour to one of SGB’s plants to see how water is reused and how waste water is treated. In addition, we are contributing to the installation or renovation of toilets and washrooms at elementary schools to improve sanitation for children.”
Attending the launch ceremony were government representatives from Gowa, Banjarbaru, Tangerang, and Sidoarjo, as well as senior executives from Suntory Group and Suntory Garuda Beverage (SGB), NGO partners, teachers and students from Mizuiku school in Tangerang.
Environmental education is as important as water preservation activities
Tasya Kamila, a well-known Indonesian public figure and environmentalist, highlighted the importance of environmental education as an integrated part of the environmental preservation program. “Nature gives us so many things for free. It gives us clean air, clean water, beautiful landscapes, breathtaking views, and the list goes on. Naturally, it is our responsibility to preserve the environment so that future generations are not endangered by the problems we cause today. Hence it is critical to protect our natural resources, including clean water. However, all of our actions to protect nature will not mean anything without educating our children about the environment. ”
Dr. Sci. Rachmat Fajar Lubis, a hydrogeologist from IAGI (Indonesian Association of Geologists), said “One of our goals is to educate Indonesian society, especially about how to preserve our water resources. It concerns us that elementary pupils in general don’t even know where water comes from. The lack of knowledge of our young generation about water preservation may affect their perspective and attitude towards water. Changing mindsets, attitudes and habits is a generational change so it is important that Mizuiku is a sustainable initiative.”
Kassandra Putranto S.Psi, clinical psychologist, said, “According to Jean Piaget's theory of cognitive development, the best time to teach children and to instill in them a basic understanding and appreciation of preserving our water resources is between 10-12 years of age. We need to giving them knowledge at the initial stage, then making them care and last but not least, to motivate them to behave the right way. This will give them the confidence that there are actions they can take to preserve clean water and the environment.”
Suntory Mizuiku-Education milestone
Suntory’s Mizuiku – Education Program for Nature and Water celebrates its 16th year in 2019. In 2004, Suntory launched the Mizuiku program in Japan so that the younger generation would have the opportunity to learn where their water comes from and understand the significance of water and the forests that nurture this natural resource.
Yuko Koshiishi, General Manager of Corporate Sustainability Department, Suntory Holding Japan, said, “At Suntory, we believe it is our responsibility to nurture healthy ecosystems in the forests that produce the quality groundwater that we use in our products. As part of our commitment to ensuring a healthy and abundant natural environment for future generations, we created the Suntory Mizuiku – Education Program for Nature and Water.”
As of 2018, nearly 25,000 students and parents have visited Suntory's Natural Water Sanctuaries in the forests surrounding Suntory Tennensui facilities. Mizuiku has also reached about 138,000 students at approximately 1,800 schools in metropolitan areas through classroom activities that effectively demonstrate the importance of nature and the natural water cycle.
As Suntory expands across the globe, our Mizuiku program does as well. In 2015, Suntory launched Mizuiku in Vietnam. More than 18,000 students have participated in it. Earlier this month, Mizuiku program was launched in Thailand and today, Mizuiku is officially launched in Indonesia.
About Suntory Group (Japan)
Suntory Group is among the world's leading consumer products companies, with annual revenue (excluding excise taxes) of $20.2 billion*. We offer a uniquely diverse portfolio of beverage products enjoyed by millions around the world: from award-winning Yamazaki and Hibiki, The Premium Malt's, and iconic American classics Jim Beam and Maker's Mark to casual favorites Orangina, Lucozade, Ribena, TEA plus, BOSS coffee, Iyemon tea, and Suntory Tennensui water. Suntory also produces wellness products and operates a flower business.*as of 2018.
Founded as a family-owned business in 1899 in Osaka, Japan, Suntory Group has grown into a multi-national corporation, with operations throughout the Americas, Europe, Asia and Oceania. We are driven by Yatte Minahare - the spirit of bold ambition - and our 39,466 employees worldwide draw upon our unique blend of Japanese artisanship and global tastes to explore new product categories and markets. Suntory Group is committed to our founding promise to coexist with people and nature: protecting water resources, nurturing our communities and fostering the arts. Suntory believes we grow for good together when we stay true to ourselves and pursue the paths that nature intended. Suntory committed to few key agenda in business sustainability including plastic waste, water and CO2 emission. Mizuiku is one of our real action to nurture understanding on the importance of clean water.
About Suntory Beverage and Food (SBF)
Suntory Beverage & Food Ltd (SBF) is a global soft drink company with consolidated revenue of approx. 1.3 trillion yen in 2018. Headquartered in Japan and listed on the Tokyo Stock Exchange since 2013, SBF is expanding its business with a diverse portfolio of soft drinks and globally integrated platform in five key regions: Japan, Europe, Asia, Oceania and the Americas. SBF’s vision is to enrich our drinking-experiences to be more natural, healthy, convenient, and fulfilling, by leading the next drinks revolution.
SBF is a core company of Suntory Group, which was founded in 1899 with consolidated revenue of approx. 2.5 trillion yen in 2018. For further information please visit http://www.suntory.com/softdrink/index.html
About Suntory Garuda Beverage
Suntory Garuda Beverage (SGB) was established as a joint venture in 2011 between Suntory in Japan and Garuda Food in Indonesia. SGB offers a varied portfolio of beverages, from OKKY jelly drink and Mountea ready-to-drink tea to MYTEA bottled tea and Good Mood fruit infused water. In line with Suntory group's promise of “Mizu To Ikiru" SGB has worked continuously to expand and enrich its CSR and sustainability programs, focusing on three areas: social, environment and governance. Our commitment to society includes educational activities such as career talks and factory tours as well as disaster response and various social activities. In February 2019, SGB start pilot program of Suntory "Mizuiku" which teaches younger generations the importance of clean water and conserving water resources. SGB will continue to strive to enrich our customers’ lives by developing innovative new products, sharing our values, bringing benefits to our employees and business partners, and contributing to the communities in which we do business.
SGB currently operates 8 manufacturing plants that are located in Tangerang, Gunung Putri, Pati, Sidoarjo, Lampung, Pekanbaru, Gowa and Banjarbaru.
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